Chery automobile has long given users the impression that it attaches importance to the development of technology, but not to product marketing. But in my opinion, it is not the case. Because if the technology is particularly excellent and the product quality is particularly high, it actually doesn’t need too much marketing, and the word-of-mouth will spread slowly.
As for the development of Chery Automobile in recent years, it seems that it has neither done a good job in product quality nor paid attention to marketing. Recently, it was revealed on the Internet that Chery Tiggo 2.0T models will be listed in July. Chery’s approach seems to be somewhat confusing.
[1] Will the Tiggo 8 2.0T model compete with its own moon?
Chery’s 2.0T engine is the best engine with the best technology and power. At present, it has been carried on the moon. It has quite good performance, with a maximum power of 254 horsepower. Originally, the main sales of the moon was the model of 2.0T engine. Some users also chose the star route to the moon for the excellent dynamic performance of this 2.0T engine.
Now, if the Tiggo 8 also uses a 2.0T engine, on the one hand, the power advantage of the exclusive moon will be gone. On the other hand, the difference between Tiggo 8 and Lanyue has become smaller. After the Tiggo 8 is equipped with a 2.0T engine, it is bound to increase in price. Then the current poor sales situation of Lanyue will continue to worsen.
The difference between Tiggo 8 and Lanyue seems to be only the difference in size.
[2] The complaints of Tiggo 8 users about the 1.6T engine are very high.
Recently, we learned from the car quality website that the number of complaints from users about Chery Tiggo 8 1.6T engine is still relatively high. The main reason for the complaint is that the engine is abnormal, the motivation is shaking, and it is impossible to speed up. Most of them are concentrated in 2019 and 2020 models.
Users complained that the engine of the vehicle was shaking, the accelerator was not accelerated, and the speed of the dashboard was disordered. This problem suddenly appeared during driving. It was detected for the first time and said that it was ok. It reappeared at high speed. This car has serious quality problems, which can be said to be driving with life. I hope the manufacturer can solve it completely.
Although Chery Automobile has special confidence in its own engine, it has officially announced a lifetime warranty for all models of engines. Therefore, if Chery’s car has engine quality problems, it can be repaired free of charge.
At present, the main model sold by Chery Tiggo 8 is this 1.6T turbocharged engine, so in the case of high complaints from users of this engine, it is not excluded that Chery Automobile wants to replace this 1.6T engine with an updated 2.0T engine.
In fact, for users, what they want most is a durable and reliable engine, rather than an engine with strong performance but frequent failures. Even if the official still promotes the free warranty, the new attraction to users is not so great. Because users can’t afford the time cost, no one wants to go to the 4S shop for maintenance every day.
In fact, if the engine of any car is replaced, it can be regarded as a major change. And at present, the competition of SUV in China market is very fierce. Haval H6, Changan CS75plus, which are evergreen trees with very high sales, are in the front. Later, powerful competitors such as Changan UNI-K and Geely Xingyue L came from behind.
Chery has always been very dependent on Tiggo 8, which has contributed most of its sales. Even the later launch of the Star Way to the Moon failed to surpass Tiggo 8 again. Then, whether the Tiggo 8 can pull Chery again in sales volume after replacing the 2.0T engine depends on the market performance of the Tiggo 8 2.0T.
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