Today we talk about MPVs, and you can find that many new cars will unconsciously avoid the business MPV field, mostly emphasizing their own home attributes. People generally believe that there is no room for survival in the business field. There are GL8 families in the middle and lower, Elfa in the top, and few new cars are hard-edged on the front, or they are willing to make a business-oriented MPV.
It was in such a crowded market that 009 had to squeeze into a private space. Not long ago, we also had the opportunity to get a deep test drive of the car, and finally got a glimpse of how JK thinks about business demands through 009. Everyone’s first impression of 009 is that it is huge in size, wide and tall, giving people a very strong sense of giant. But the feeling of the riding space in the car is not so different. This is what people often talk about when 009 first appeared.
"009, the middle aisle, can’t be more than people, how do you think about it?"
"The front row is more spacious, and the third row is out of space. How did you design it?"
But this in-depth encounter made us realize that these considerations and designs of 009 are intentional. These core considerations ultimately point to the four words "business needs". For the vast majority of people, the main difference between a family car and a business car is whether the appearance is calm. We think this is a cognitive error all the time.
The core of business vehicles, appearance is one aspect, and the more important part is to give business people dignity, enjoyment, and preferential treatment. The design of 009 is controversial. Considering that the brand itself is positioned as a young person, the logical understanding that 009 is a business MPV made for young bosses suddenly became clear.
The middle aisle and the third-row space we mentioned earlier were all designed to correspond to the "dignity, enjoyment, and preferential treatment" of the second-row business people. The friends who have taken the 009 must have a deep impression of the second-row seats of this car. The spacious and comfortable seats and armrests are like the chair on the president’s desk?
Why does the third row of seats feel small when they are comfortable in the second row? Or is it caused by taking care of the second row. One is that the track length of the second row of seats is too long, a full 1.1 meters. At the same time, the second row of seats has wider seats, and the thickness of the seat back and the thickness of the legs are increased compared with ordinary models, which will naturally affect the rear area. If the car space leaps forward, there will be no qualitative changes, so in the same space, should the boss and non-boss spaces follow the principle of equality as much as possible?
Of course, the 009 is not so inhumane. The second row of seats is designed for the third row of seats to enter and exit, and the problem of slightly smaller riding space in the third row is not a problem in actual use. The probability of full seats in the MPV used in business scenarios is very small. If the probability is high, it can only be said that the specifications are not high enough. We think that the full load situation is more of an emergency or for some consumers who use the 009 as a family car, and the 009 three-row space is not too small to ride. As long as the second row does not pursue the legroom like the Maybach S-class, it "only needs" to be adjusted to the "ordinary" S-class legroom, and the third row of seats has plenty of room for riding.
009 is still very high in terms of configuration and workmanship materials. The seats are ventilated, heated and massaged, the refrigerator, color TV, small table board and large sofa are all available, and the two WEME configurations are almost only different in battery energy (the former is 116 degrees, the latter is 140 degrees). This layout is conducive to maintaining the high-end positioning of the model, and the difference in battery allows consumers to have more choices.
At this stage, the monthly sales of 009 are basically stable at 1500-200 units, which seems not much, but we can understand the results of 009 through a reference. There are a large number of loyal users in the MPV field, and the high-end MPV century launched by it is basically comparable to the monthly sales of 009 under the condition of similar prices. In other words, Extreme Krypton has a draw with industry veterans as soon as it makes a move. After the new generation grows up, is this still good?
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