On September 25th, Autonavi Maps launched the second Eleventh National Travel Festival. Focusing on the pain points of users’ eleven travel "where to go" and "how to go", Autonavi jointly released the "trip to a big country" list with CCTV and Weibo; for nearly 3,500 5A/4A scenic spots, it released the open API of smart scenic spots; released travel safety protection, and joined more than 40 city traffic control departments to launch "smart induction" to help users avoid congestion; upgraded the one-stop travel service platform, one App meets almost all travel needs; in addition, it also launched the Eleventh Travel Gift Package and Yue Yunpeng Navigation Voice Package, so that the Eleventh National Travel "does not add congestion and is happy to travel".
Focusing on the upgrade of scenic spots, Autonavi Map released the open API of smart scenic spots, and at the meeting, jointly announced with Henan Provincial Tourism Bureau and Shandong Provincial Tourism Development Committee that it would take the lead in jointly building a smart scenic spot demonstration province in Henan Province and Shandong Province.
Around user travel, Autonavi Maps announced a deep cooperation with Alipay. The two sides will deeply integrate products, technologies, ecology, etc., and use each other’s platform advantages in mobile travel, financial payment, credit risk control, etc., to jointly provide users with one-stop, reliable mobile travel experience.
Liu Zhenfei, President of Autonavi Group
At the same time, Autonavi Maps and CCTV announced the launch of strategic cooperation. Liu Zhenfei, a partner of Alibaba and president of Autonavi Group, said that the future travel is a huge ecosystem, and Autonavi cannot be relied on alone. It needs to cooperate with a wider and more three-dimensional partner for win-win results.
"Big Country Tour": Top 10 Comprehensive Service Capabilities of China’s Scenic Spots Released
According to the data of the Ministry of Culture and Tourism, in November 2017, a total of 500 million people traveled across the country, the national tourism income was 583.60 billion yuan, and the total sales of retail and catering enterprises were 5 trillion. Compared with recent data, the number of travelers is increasing, the tourism income is increasing, and the market space is increasing.
Autonavi Maps launched the 11th National Travel Festival, which aims to solve the problems of "where to go" and "how to go" for the public’s 11th travel, and strives to make the 11th holiday "free from congestion and happy to travel".
Since September, based on the big data accumulated by the "National Global Tourism Holographic Information Service Platform", Autonavi Maps, Weibo, and CCTV have jointly launched the "Great Country Tour – China Scenic Spot Tourism Comprehensive Service Capability Index Selection" activity.
The "National Global Tourism Holographic Information Service Platform" was launched on January 5 this year, jointly launched by the former National Tourism Administration and Autonavi Group, covering nearly 3,500 5A/4A scenic spots across the country, and currently has more than 100 million hits nationwide.
The "Great Country Tour" activity selected 20 shortlisted scenic spots through a comprehensive evaluation of the scenic spots’ service capabilities in various aspects such as food, housing, transportation, tourism, entertainment and shopping in the whole region.
CCTV broadcasts the real-time scenery of the shortlisted scenic spots, and the public can vote through the Autonavi map and Weibo to select and combine the public voting data to finally generate 10 comprehensive award scenic spots, intuitively presenting the comprehensive tourism service capabilities of China’s scenic spots, and planning destinations for the public’s 11th trip.
Liu Zhenfei, president of Autonavi Group, said that "National Tour" hopes to promote users to recommend to users, so that the word of mouth of the scenic spot can be passed on to more people through the users who have visited, and truly achieve "everyone for me, I for everyone".
The event received more than 45.56 million attention, the total number of referendums exceeded 2.24 million, and the number of discussions reached 270,000. The top ten scenic spots that finally won the comprehensive awards were Lijiang Ancient City Scenic Area in Yunnan Province, Wuzhen Scenic Area in Zhejiang Province, Yuntai Mountain Scenic Area in Henan Province, Yuelu Mountain Scenic Area in Hunan Province, Pingyao Ancient City Scenic Area in Shanxi Province, Yellow Crane Tower Scenic Area in Hubei Province, The First Spring Scenic Area in Shandong Province, Dayan Pagoda · Datang Furong Garden Scenic Area in Shaanxi Province, Chengde Mountain Resort and surrounding temples Scenic Area in Hebei Province, and Jiuhua Mountain Scenic Area in Anhui Province.
The 90 scenic spots represented by Beijing Summer Palace, West Lake Scenic Area in Zhejiang Province, Qiandao Lake Scenic Area in Zhejiang Province, Nanjing Presidential Palace Scenic Area in Jiangsu Province, Chongqing Hongya Cave Folk Style Area, Shanghai Yuyuan Scenic Area, Lijiang Ancient City Scenic Area in Yunnan Province, and Dunhuang Mogao Grottoes have won 9 individual awards, including Outstanding Word-of-mouth Scenic Area, Most Hot Scenic Area, Popular Self-driving Scenic Area, Urban Back Garden Scenic Area, Delicious Accompanying Scenic Area, Most Suitable Scenic Area for Living, Most Suitable Scenic Area for Entertainment Purchase, Pioneer Scenic Area for Toilet Construction, and Most Hot Museum.
At the press conference, Autonavi Maps and CCTV announced a strategic cooperation.
Helping scenic spots: Autonavi releases open API for smart scenic spots
The 11th Travel Festival not only provides travel services for the public, but also Autonavi will provide "smart scenic spot open API" services for scenic spots, connecting scenic spots and tourists, and realizing "one map tour China".
During the 11th long holiday, the scenic spot also has "happy troubles". During the peak period of 11th travel, the scenic spot is facing the pressure of people flow, service, safety and other pressures, and the number of tourists far exceeds the carrying capacity of the scenic spot. After the holiday, the scenic spot will face the problem of fewer tourists and vacant resources, which needs to be promoted and marketed. Some scenic spots choose to build their own mobile platforms, but they are faced with huge investment and traffic is still sluggish.
To this end, Autonavi creates an open API for smart scenic spots, which is open to scenic spots for free, providing scenic spots with four capabilities such as a map tour of China, map stewards, big data centers, and global marketing, empowering scenic spot management.
One Map Tour China completes the global smart tour, providing all-round and pre-tour decision-making, tour services, and post-tour evaluation services inside and outside the scenic spot, covering food, housing, travel, and entertainment purchases.
The big data center analyzes tourist characteristics and behaviors to assist in decision-making management of scenic spots; the map steward gives the ability to manage scenic spots to maintain data and operate information independently; global marketing shares the traffic of the Autonavi map platform with scenic spots to attract tourists to scenic spots.
"Intelligent Yuntai Mountain" based on the open API of Autonavi smart scenic spot has been launched on Autonavi map since August, and the maximum number of visitors in a single day is close to 170,000. Autonavi map provides marketing support for Yuntai Mountain, and the maximum number of clicks in a single day exceeds 1 million.
Real-time congestion avoidance: more than 40 cities enable "smart induction"
In addition to helping the public make pre-trip planning in advance, Autonavi Maps launched a "smart guidance" function during the travel process, cooperating with more than 40 city traffic control departments to use traffic big data to help users plan travel routes in real time and avoid congestion.
The core of "smart guidance" is to link with the local traffic management department in real time, so that the traffic management department’s diversion measures can be reflected on the Autonavi map in a timely manner. The probability of a broken road caused by users entering a temporary parking lot, control, etc. is greatly reduced.
The traffic control department will also analyze road traffic congestion based on the traffic big data of the Autonavi map, and enter the recommended route of the traffic police in the navigation scheduling to achieve dynamic traffic flow allocation and relieve the traffic pressure on the trunk line.
During the May Day period this year, "smart induction" was landed on a small area of expressway sections in Jiangsu Province. Data show that the speed of vehicles on the "smart induction" intervention section has increased by 28%, and the road traffic time has decreased by 30%, significantly relieving road congestion.
In addition, Autonavi, together with more than 80 traffic management departments, recently released the "2018 Mid-Autumn Festival · National Day Travel Forecast Report", which is based on the comprehensive calculation of Autonavi map traffic big data and index model during the Mid-Autumn Festival · National Day period over the years. This is the fifth consecutive year that Autonavi has released a forecast report, providing authoritative and scientific reference suggestions for the public’s National Day travel.
Building an ecosystem together: a one-stop travel service platform, open and win-win with partners
Autonavi Maps is not just a map, but also dedicated to providing the public with a three-dimensional and global one-stop travel service.
Autonavi Group President Liu Zhenfei said that the future of travel is a huge ecosystem, and Autonavi cannot be relied on alone. It needs to cooperate with a wider range of partners for win-win results.
At the press conference, Autonavi Map and Alipay jointly announced a deep cooperation. The two sides will deeply integrate products, technologies, ecology, etc., and use each other’s platform advantages in mobile travel, financial payment, credit risk control, etc., to jointly provide users with one-stop, reliable mobile travel experience.
The cooperation between the two parties has already achieved many results. The real-time bus and taxi services of Autonavi Maps have been launched on the Alipay Mini Program one after another, and users can inquire and experience through Alipay search.
Last July, Autonavi Maps launched its easy-to-travel platform and began to provide one-stop travel services. On the occasion of the launch of this 11th National Travel Festival, Autonavi Maps’ one-stop travel platform service has been upgraded again, and it has completed the full coverage of driving, bus/subway, cycling (including shared bicycles/bicycles/electric bicycles), walking (including running), taxi, truck, train, bus, plane and other travel methods. Users only need to use Autonavi Maps as an app to meet almost all mobile travel needs.
Autonavi Map’s travel partners continue to expand. In terms of ride-hailing, in addition to Didi Chuxing, Shenzhou special car, Shouqi car-hailing, and Cao Cao special car, Autonavi Map has added easy access, TikTok travel, Ctrip special car, same-journey special car, AA special car, etc.; on shared bicycles, in addition to ofo and Mobike, it will add Hello bicycles to improve the short-distance smart connection experience in small and medium-sized cities; real-time bus, which has reached cooperation with governments or bus groups in more than 60 cities; air/train travel, which has reached cooperation with Flying Pig.
Autonavi’s in-depth cooperation with Apple continues. The data, engine and other basic capabilities of Apple Maps come from Autonavi. The new version of Autonavi Maps v8.70 will be officially adapted to Apple’s in-car system CarPlay.
Safety up the ante: one-click rescue, one-click navigation, multiple guarantees to help safe travel
Autonavi Maps attaches great importance to the safety of public travel, and accidents occur frequently. Autonavi Maps has continuously improved its safety functions to ensure the safety of users’ travel.
Autonavi is the first in the industry to launch the function of traveling in a team and reporting safety with one click. When traveling with family and friends by car, team up with Autonavi to view each other’s real-time location on the navigation interface. It is more secure to travel together. There is no need to report location to each other by phone to avoid frequent calls affecting driving safety. One-click reporting safety will share the location with friends in real time, and family and friends will view it in real time, which will be more secure.
During the trip, in case of an emergency, Autonavi Security Assistant provides one-click phone assistance, including police assistance, insurance companies, complaints, etc. Autonavi can also provide accurate location.
Autonavi’s smart scenic spot service attempts to quickly solve the emergency situation of tourists in the scenic spot. The mobile phone product can directly dial the rescue call with one click. At the same time, the big data monitoring center will immediately display the user’s location in the scenic spot, allowing for rescue in the shortest possible time.
Smart scenic spots can also provide the exact location of each infirmary in the scenic spot, with one-click navigation, making it convenient for tourists to seek medical treatment.
"Happy Travel": Enjoy the travel spree, funny navigation is also professional
In addition to "no congestion", the 11th National Travel Festival will also be "happy to travel". From September 25th to October 1st, Autonavi Maps will pay for all users’ shared bicycles. Autonavi Maps also joined forces with Alipay to launch value-added exclusive travel cards, including cycling season cards, 30 bus 50% off rides, 10 subway 20% off rides, parking coupons, taxi coupons, refueling coupons, etc., worth 88.8 yuan, only 8.8 yuan for sale!
Autonavi Maps has also joined forces with 20 partners to jointly issue preferential gift packages, covering food, housing, entertainment and shopping, Flying Pig, Ctrip, Qunar, Word of Mouth, Burger King, etc. Autonavi Maps has also prepared a large number of red envelopes, which were officially launched on September 27.
Autonavi map also invited Yue Yunpeng to record Yue Yunpeng’s funny and professional navigation voice and Henan dialect Easter egg version navigation voice. The star navigation team of Autonavi map continues to grow and have different characteristics. The sexy Lin Zhiling voice, the humorous Guo Degang voice, the warm Huang Xiaoming voice, the nostalgic Zhou Xingxing voice, the passionate Huang Jianxiang voice, the sentimental Luo Yonghao voice, and Wenqing’s Gao Xiaosong voice can bring different personalized choices to users.
Autonavi maps already have a number of dialect navigation voices, including Haoshuang Northeast dialect, simple Henan dialect, Happy Hunan dialect, spicy Sichuan dialect, dynamic Cantonese, etc., each with its own characteristics.
(Wu Ce, Nan Xue)
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