2023 is destined to be a year of accelerated transformation of Geely Automobile to electrification, intelligence, and globalization.
Under the joint efforts of pure electricity, hybrid, power exchange and methanol and other multi-technology path new energy system forces, Geely has achieved double growth in sales and penetration rate. In 2022, the sales volume of new energy products reached 328,727 units, and the penetration rate reached 23%. Three times more than 2021, far higher than the average growth rate of the industry. The monthly penetration rate has also exceeded 30% many times.
Taking this as an opportunity, Geely brand’s new mid-to-high-end new energy series – "Geely Galaxy", was officially launched on the evening of February 23, opening the second stage of high-value new energy. The first smart electric hybrid SUV "Geely Galaxy L7" was launched globally, and heavy electrification technologies such as Aegis battery safety system, Raytheon electric hybrid 8848, and Galaxy N OS operating system were launched simultaneously, allowing Geely to have enough confidence to bring subversive and top-notch products and experiences to users.
The release of Geely Galaxy’s new energy strategy is not only a concentrated display of Geely’s cutting-edge technology as a "car builder", but also a comprehensive reinvention of the Geely brand with Geely Galaxy as a carrier. In the increasingly rolled new energy track, Geely aspires to occupy an important seat, and the new growth logic of scientific and technological innovation is about to emerge. "Galaxy Light" has illuminated the eve of the outbreak of Geely’s new energy.
New energy products with high density
Geely has a global car manufacturing system and world-class car manufacturing technology, with a decade of high R & D investment of 100 billion yuan, long-term technological accumulation and innovation, which has enabled Geely to master the most core technologies in the fields of new energy architecture, intelligent three-electric technology, intelligent cockpit, and intelligent driving.
As a new mid-to-high-end new energy series of the Geely brand, Geely Galaxy has adopted a new logo and will launch seven products within two years, four of which belong to the intelligent electric hybrid L series, the first electric hybrid SUV Galaxy L7 and the first electric hybrid car Galaxy L6 will be delivered in the second and third quarters of this year respectively; the other three belong to the intelligent pure electric E series, and the first pure electric product E8 will be delivered in the fourth quarter of this year.
Such a clear and high-density new rhythm fully demonstrates Geely’s ability to rapidly launch new products as a family of architectures, its determination to accelerate electrification transformation, and its confidence in leading a new stage of high-value new energy.
Geely Galaxy’s two product series are all built with native intelligent electric architecture. Among them, the intelligent electric hybrid L series adopts Geely Galaxy intelligent "electric hybrid" architecture, covering A0 to B levels; the intelligent pure electric E series adopts Geely Galaxy intelligent "pure electric" architecture, covering A to D. Each product will achieve high value leadership in performance, intelligence, comfort, quality and safety.
From the "Galaxy Light" Geely Galaxy intelligent electric prototype car, it can be seen that it has escaped the homogenization route of electric vehicle design. It is the result of the continuation of Geely Ripple aesthetics and the integration and evolution of era technology, and it is also the carrier of Geely’s integrated car-making concept.
In terms of channels, Geely Galaxy will have two modes of direct connection to users and agent distribution. It will launch a new APP and introduce new experience and service standards. Only after-sales services will set up 247 new standards to comprehensively upgrade the user experience.
Peak of technology
In the new stage of new energy development, technological breakthroughs are the key to value creation. Geely Galaxy is built on the strength of Geely’s global system, integrates Geely’s cutting-edge new energy electrification technology and "piercing the sky" technology intelligent ecology, and has exclusive technical barriers in core technologies.
Geely has invested nearly 100 billion yuan in research and development over the past ten years to create SPA, CMA, Haohan, and a new generation of e-CMA intelligent hybrid architectures. 100% of Geely Galaxy uses native new energy intelligent electric architectures.
Geely Galaxy is equipped with Geely’s original "Aegis Battery Safety System", which uses 8 layers of Aegis to make battery safety not only protect a battery, but also provide all-round protection for batteries at the vehicle level. In addition, the system is also the first in the industry to go deep into the cellular level of radiation protection to avoid electromagnetic radiation damage to human health.
Thanks to the structural safety development system, Geely Galaxy has taken the lead in achieving a 30-kilometer-per-hour bottom-dragging impact and a 20-kilometer-per-hour vehicle bottom-dragging without damage, solving the fatal problem of battery damage and safety accidents caused by electric vehicles due to "bottom support collisions". Relying on the support of 8.10 billion billion times/second cloud computing power of Jili Xing Smart Computing Center, the SHIELD battery safety system can protect more than 200 electronic control items in real time, warn more than 50 types of faults, and improve battery life by 20%.
Geely Galaxy’s third technical barrier is the "Raytheon Electric Hybrid 8848", which achieves significant upgrades in thermal efficiency, performance and intelligent control on the basis of the original electric hybrid technology. In terms of thermal efficiency, equipped with a new generation of Raytheon Electric Hybrid Engine B-Plus, it has achieved a peak thermal efficiency of 44.26% in mass production, and the next generation Raytheon Electric Hybrid Engine, which has exceeded 46% thermal efficiency, is in the verification stage. In terms of performance, the "three-speed variable frequency electric drive" has evolved again, realizing the P1 + P2 dual motor overclocking drive intelligent electric drive. The comprehensive power of the two-wheel drive reaches 287kW, and a super performance version with a comprehensive power of 488kW will be released in the future. In terms of intelligent control, the Raytheon Electric Hybrid 8848 industry launched a predictive energy management system, which can increase the energy saving rate by up to 15%
Geely Galaxy is also equipped with Geely’s full-stack self-developed distributed operating system Galaxy NOS, which starts from the architecture layer, system layer, and application layer to lead the transformation of smart electric vehicles from software definition to ecological definition. The system deploys national secret algorithms in the self-developed chip to significantly improve user privacy protection. Through the connection with the new voice engine at the system layer, it brings an interactive experience with more accurate recognition, full scene visibility, and millisecond-level response.
In the field of intelligent driving, the "heaven and earth integration" version of Galaxy Smart Driving solution based on Geely satellites will be launched soon. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in one day, combined with intelligent network connection professional test field and actual road test, to meet the L3 global certification standard. Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the vehicle-level certification. Through the integration of Geely satellite communication, navigation and remote sensing technology, this technology can achieve precise positioning and never lose contact. It is expected that in 2025, Geely will complete the networking of 72 low-orbit satellites, and Geely Galaxy Smart Driving will achieve the global positioning capability without blind spots. In the future, Geely Galaxy Smart Driving will also take the lead in mass-producing leading technologies such as cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing.
Technology is the foundation for creating high value, and Geely Galaxy has formed a unique new energy technology and brand moat.
Galaxy L7 is locked in advance
As Geely Galaxy’s first product, the Geely Galaxy L7 is based on the e-CMA architecture and represents the peak value of Geely’s intelligent electric hybrid products.
In terms of styling design, Geely Galaxy L7 adopts Galaxy Ripple aesthetic design and integrates optoelectronic technology. The 10.25-inch instrument in the cockpit + 13.2-inch central control screen + 16.2-inch co-pilot screen + 25.6-inch AR HUD can realize four-screen intelligent interaction. Galaxy L7 also comes standard with Qualcomm Snapdragon 8155 chip, equipped with 50w wireless charging, Jingyao star ring light curtain ambient light, hidden door handle, headrest sound and other smart technologies. The "Queen" co-pilot has a maximum legroom of 630mm in the same class, the seat can be reclined to 125 degrees, and the 860mm eye screen distance forms a golden viewing position. 4-way electric leg drag, infinity audio, seat massage physiotherapy and other ultimate experiences.
Geely Galaxy L7 comes standard with Raytheon Electric Hybrid 8848 "three-speed frequency conversion electric drive", which does not stall under all working conditions; the 100-kilometer acceleration is 6.9 seconds, the performance exceeds 2.0T BMW X3, and supports ejection start; the fuel consumption of the 100-kilometer power loss is only 5.23L, and the economy is fully crushed by the Japanese series; the CLTC comprehensive cruising range is 1370 kilometers, surpassing all hybrid products of the same level.
In this way, Geely Galaxy L7 has almost no opponent in the A-class SUV, and the new "roll king" in the 200,000-class electric hybrid market has emerged.
Redefining "high value"
Geely Galaxy, which only makes high-value new energy vehicles, came at the call of the times. It is a new symbol of Geely and a strategic implementation of "Smart Geely 2025".
From the industrial side, China’s new energy is changing from a "policy cultivation period" to a "comprehensive marketization" drive; from the user side, China’s new energy market penetration rate has reached 27.6%, but there are still "battery life discounts" "battery insecurity" "intelligent driving out of control" and other user pain points; from the brand side, Chinese brands have an absolute market share in China’s new energy market…
There are signs that China’s new energy industry has reached an inflection point of development. It is moving from the first stage of extensive growth to the second stage of intensive cultivation "value upward". In the second stage, users are bound to expect higher-value and safer smart electric vehicles. The industry also needs to lead the positive development path of high-value growth with technological breakthroughs.
Geely Galaxy brings together Geely’s whole-system technical strength, leading intelligent manufacturing system, and cutting-edge technology ecosystem integrated with heaven and earth, leading China’s new energy to enter a "new stage" of value upward development. At the same time, Geely Galaxy is also the original intention of the carmaker "Geely", which is Geely’s core value of solving practical pain points for users, and the phased achievement of "long-term" in deep car building.
Rejecting homogeneity, low quality, and price wars, Geely’s every strategic transformation is won by the value leap brought by technological breakthroughs. This time, Geely Galaxy is no exception, and will achieve breakthroughs in the field of new energy with its own differentiated characteristics. (Text: Wu Yue, Photo: Geely)
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