In recent years, low-carbon environmental protection has become the mainstream, and new energy vehicles are undoubtedly representative of low-carbon environmental protection. In order to promote the development of the new energy automobile industry, relevant departments have successively issued a series of new energy vehicle consumption support policies in recent years. The New Energy Vehicle Industry Development Plan(2021-2035)year)It is clearly pointed out that we should adhere to the development direction of electrification, networking, and intelligence, and promote ourThe high-quality and sustainable development of the automotive industry2035In 2010, pure electric vehicles became the mainstream of new sales vehicles, and vehicles in the public sector were fully electrified.
It is understood that,2022year1-8In January, the production and sales of new energy vehicles were completed respectively39710,000 vehicles and38610,000 vehicles, the cumulative number of promotions from2012Shortages at the end of the year2Thousands of vehicles climbed to129410,000 vehicles, continuous production and sales7Number one in the world. Not only that,2021Among the top ten best-selling models in the world, Chinese brands have6Chinese companies account for the top ten companies in power battery shipments6Seat.
According to the official website of the National Bureau of Statistics,2022The Statistical Bulletin on National Economic and Social Development shows that the annual output of new energy vehicles700.3Ten thousand, more than2021annual growth90.5%…
Although the prospects of new energy vehicles in our country are good, the performance of some emerging new energy automobile industries is contrary to it. For example, NIO, in recent years, due to the development period, although its revenue is "good-looking", its net profit is really frowning.
Increasing income but not profits, can NIO save years of losses?
2023year3month1Today, NIO released2022Fourth quarter and full year results.NIO’s fourth quarter revenue160.6Billion yuan, a year-on-year increase62.2%, continuously11The first quarter saw positive growth, and the total revenue for the year reached492.7Billion yuan, growth rate36.34%Revenue skyrocketed, but its net profit attributable to the parent was a loss145.59Billion yuan, growth rate-37.71%Increasing revenue without increasing profits is a major problem for NIO
However, this is not NIO’s first loss. According to the financial report, NIO2019,2020,2021,2022The annual operating income is78.25Billion yuan,162.58Billion yuan,361.36Billion yuan,492.69Billion yuan, year-on-year growth of58.04%,107.77%,122.27%,36.34%Net profit attributable to the parent is-114.13Billion yuan,-56.10Billion yuan,-105.72Billion yuan,-145.59Billion yuan, year-on-year increase or decrease-18.14%,+ 50.84%,-88.43%,-37.71%According to the financial report, although NIO’s revenue has been growing for four years, it is a fact that it has been losing money.2017annual net loss49One hundred million.2018annual net loss96Billion, to2019Net losses peaked.2020Annual net loss halved56.10Billion yuan, but2021Losses began to increase again, until2022The annual net loss has reached as high as145Million, net loss reached6Highest during the year.
The main reason for its loss was NIO’s automotive gross margin in the fourth quarter from the third quarterof16.4%Slide down to6.8%,It slipped.9.6%The fourth quarterOverall gross margin from the third quarterof13.3%Slide down to3.9%, fell9.4%NIO explained that there are two reasons for the rapid decline in gross marginsSee also:One is existingES8,ES6, EC6Gross margin declined due to inventory provisions for vehicle models, accelerated depreciation of production facilities, and loss of purchase commitments6.7percentWhen asked how much it lost for such reasons, NIO said it lost money?9.854billion yuanAnother reason is that the cost of the battery unit has also increased significantly
However, the other losses mainly come fromNIO’s expenses set to dramatically increase R & D expenses from2021year46Billion increased to108Billion, growing136%;sell, oneGeneral and administrative expenses from69Billion increased to105billion,growth53%These two expenses alone exceeded 10 billion yuan, overdrawing NIO’s net profit
However, comparing the performance of the two, NIO’s losses are even greaterSome.2022Year, ideal for selling cars13.32Million vehicles, net loss20100 millionThe average loss per vehicle1.5Ten thousand yuan.NIO sells cars12.25Million vehicles, net loss144100 millionThe average loss per vehicle11.8ten thousand yuan…After comparing the data, it was found that,2022The annual NIO loss per car was approximately higher than ideal1.3Ten thousand yuan. However2022Year is not an exception, it is understood that,2020The ideal annual loss per vehicle4659Yuan, while NIO loses money per car12.12Million yuan, NIO loses more money on average per vehicle than ideal7.5Ten thousand yuan.2021The ideal annual loss per vehicle3558Yuan, NIO loses money per vehicle4.40Million yuan, NIO lost more money on average per car than ideal4Ten thousand yuan.
And NIO founder Li Bin2022At the beginning of the year, he said, "I hope NIO is in2024Annual profit. "But according to the current situation, it is still unknown whether the loss can be stopped.
Tesla is unshakable?
It is worth mentioning that there is also a "boss" in the electric vehicle industry, which Tesla announced 2020 Production and deliveries for the full year in the fourth quarter of 2018, and all Tesla models were produced in the fourth quarter 179757 Vehicle, delivery 180570 Car,2020 annual cumulative production 509737 Vehicle, delivery 499550 Tesla. 2020 Deliveries in the fourth quarter of this year far exceeded those in the third quarter 13.93 The highest level in the history of 10,000 vehicles, the number of deliveries in the whole year is higher than that of 2019 year 36.75 10,000 vehicles have increased 36%…
At this stage, China has the world’s largest new energy vehicle market, and among domestic new energy vehiclesNIO, XPeng Motors, and Li Auto are some very good car companies, among which many traditional car brands such as Great Wall are also transforming into electric vehicles, but it is puzzling why domestic cars have always failed a "foreign" brand – Tesla?
First of all, in terms of product, Tesla’s performance is still somewhat ahead of domestic electric vehicles. Tesla is well-positioned in terms of battery life, power, and vehicle performanceOTAThe technology aspect is very strong. Secondly, because Tesla started early, as the leader of the entire electric vehicle company, Tesla can be said to be a "veteran" in terms of time, so it is also slightly higher in terms of technology and market share. Due to its early entry into the domestic market, Tesla’s brand effect is needless to say. It is similar to Apple. Although many people scold it and say it is not good, more people buy it, and the brand advantage can only be accumulated slowly. Use time and quality to accumulate your own brand advantage.
In addition, Tesla’s marketing expenses are also relatively low. Due to its early entry into the market, the brand effect has been deeply rooted in the hearts of the people. Tesla does not need to hype it up. However, due to its low marketing expenses, Tesla does not have some sales routines and insurance routines. Compared with other brands, price increases, insurance routines, etc. have emerged in an endless stream. At this point, Tesla has already won the hearts of the people.
Of course, domestic cars did not mean that they could not "defeat" Tesla, because Tesla was a global market. Tesla could sell and purchase globally, and there were no barriers to Tesla’s sales in some more developed countries. Most of the domestic cars could only be sold in the domestic market.
It is worth noting that in recent years, domestic cars have begun to gradually "stand up". According to2020year and2021The annual domestic market car sales rankings show that BYD Automobile and Shanghai General Motors Wuling have surpassed Tesla’s domestic sales in the whole factory; not only that, but also in the whole vehicleMINIBYD Qin’s sales also exceeded Tesla’s (Model 3).
Overall, although domestic electric vehicles lag behind Tesla, domestic electric vehicles are still in development, and the global market has not yet been fully opened. At least in China, domestic electric vehicles have surpassed Tesla. As for the future development of domestic electric vehicles, we still need time to prove.
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