月度归档 2024年9月25日

group photo of the main creator

1905 movie network news At the end of 2018, the original creator and producer of science fiction movies, Liu Cixin, director Guo Fan, and starring Li Guangjie, Wu Mengda, Zhao Jinmai, and Mike Sui walked into 20 colleges and universities in 11 cities across the country, interacting with tens of thousands of college students enthusiastically. In the vast "sea of stars", the students loudly shouted the slogan "Wandering Earth, the first day of the new year, adventure departure" to cheer for Chinese science fiction.

On January 4, the film released a special edition of the national campus roadshow, reviewing the many wonderful moments during the roadshow. Not only did the first exposure of the highlights make the students hooked, the creators shared the stubborn attitude and resonated with the students, but also the students told the stubborn stories on the spot and received applause from the audience.

Move forward stubbornly for your dream, and the main creator shares the shooting experience

Li Guangjie Wu Mengda

At the roadshow, the creators recounted their understanding of stubbornness. Director Guo Fan said: "Stubbornness is a node that makes us truly adult, and that node is the moment when you decide to do what you want to do." Mr. Liu Cixin, on the other hand, combined his own experience and said bluntly: "My stubbornness is to be the last holdout and continue to stick to the territory of traditional hard science fiction." During the interactive session, Li Guangjie, who plays Wang Lei, revealed that the cast of "Wandering Earth" is synonymous with stubbornness: "Every staff member in front of the stage and behind the scenes has put all their efforts into filming this Chinese hard science fiction."

Everyone is familiar with Wu Mengda, who plays his grandfather Han Ziang in the film this time. He evaluates Guo Fan as a "crazy director": "I am in my 60s this year, and I have acted in comedies for more than 40 years. This time I challenge new genres with young people, and I have to be arrogant. I have to take oxygen every time I shoot, which is very stubborn." Zhao Jinmai, who plays Han Duoduo, a high school student, said: "My character has some small innocence and rebellion, and finally became very brave. I am very proud to be able to participate in’The Wandering Earth ‘!" Mike Sui plays Tim, who is a "Sino-foreign joint venture". As the "pistachio" of the scene, he keeps breaking the news: "My stubbornness is that no matter how the director dislikes me, I will never leave him. I will do whatever he asks me to do."　

People are not stubborn young people, and tens of thousands of students tell stories of stubbornness

Liu Cixin signed for her classmates

In the "Me and My Stubbornness" interactive session, students enthusiastically told their stories of stubbornness. A student with eyes loudly shared that their stubbornness is to stick to their dreams and bravely change their college entrance examination volunteers. A female classmate said: "In 2020, I will take the postgraduate entrance examination, and I must stubbornly stick to it to the end." Another child raised his hand enthusiastically and asked why the creator wanted to create science fiction content. Director Guo Fan said: "We hope that more and more children will pay attention to science, expand their imagination, and give them more imagination space and courage. Science fiction movies are a very important carrier."

At the roadshow, there was a big fan of Da Liu who made a deep impression. He brought the magazine "Science Fiction World" (2000), which published the novel "Wandering Earth" for the first time, to the scene. This magazine has been treasured for 18 years. Teacher Liu Cixin signed it on the spot and expressed his gratitude to his classmates. A female classmate told the main creator: "I like writing science fiction very much, and I want to become a science fiction writer. Continue to work hard towards my dream." Teacher Liu Cixin gave the greatest encouragement after listening and wished her the best of luck to realize her dream as soon as possible.

The movie "The Wandering Earth" is based on the science fiction novel of the same name by Liu Cixin and directed by Guo Fan. Wu Jing starred in the movie, with Qu Chuxiao, Li Guangjie, Wu Mengda, and Zhao Jinmai starring. Mike Sui, Qu Jingjing, Zhang Yichi, Yang Haoyu, Li Hongchen, Yang Yi, Jiang Zhigang, Zhang Huan and others starred. It tells the story of the sun’s imminent destruction and humanity’s impending journey to start the "Wandering Earth" plan.

The film will be officially released on February 5, 2019.

　　In the past, Nokia dominated the global mobile phone market for 15 years. It was Apple, which made smartphones in the cross-border industry, that defeated it, not Motorola and Sony Ericsson, which competed for the first throne at the same time. If Apple is defeated one day, it will only be "Apple" in another industry, not the mobile phone manufacturers that are chasing after it.

　　A disruptor in an industry often crosses the border.Didi did not have a taxi, but changed the entire travel market. WeChat did not have a communication operator license, but it brought the boom of instant messaging.

　　Perhaps this was the case in the automotive industry. The century-old industry was too deep-rooted, and it was even more difficult to change itself. Many crossovers were involved in the automotive sector and wanted to bring revolutionary products, one of which was Xiaomi.

　　On March 30, Xiaomi officially announced its car-building plan, which was late in entering the market, causing not only a sensation in the automotive industry, but also attracting the attention of young people who are concerned about the development of mobile Internet, dominating the hot search list for many days.

　　In the car, Lei Jun personally led the team, the first investment of 10 billion yuan, the next ten years will invest 10 billion dollars, although the current Xiaomi car has just started, but around the smart car an "arms race", has already begun vigorously.

　　10 billion dollars is enough? How much does it cost to build a car? According to the different strategic plans of each company, it is difficult to give a clear figure, but it can still be seen from the investment of various giants.

　　As of 2020, NIO, Ideal and Xiaopeng’s financing quotas are 83.50 billion, 36.20 billion and 45.80 billion yuan respectively, and their cash reserves are 42.50 billion, 29.87 billion and 35.34 billion respectively. The three new forces have spent 41 billion, 6.33 billion and 10.46 billion respectively since their establishment.

　　NIO founder Li Bin reminds latecomers who want to enter the field of smart cars: "Don’t come to build cars without 20 billion", while He Xiaopeng of XPeng Motors lamented that "I used to see others make cars and think 10 billion was too exaggerated, but now I jump in and know that 20 billion is not enough".

　　It seems that making a car is indeed a very expensive thing, Xiaomi’s 10 billion dollars enough? With the most expensive NIO as a reference, the cumulative cost of 5 years is about 40 billion yuan, even if Xiaomi is calculated according to the loss of NIO, 10 billion dollars is enough to support it for 10 years, in other words, if Xiaomi car can stick to 10 years, it is not far from success.

　　Funding, technology and traffic are enough to support Xiaomi to build a mass-produced car, and other problems encountered during the construction of the car can also be solved by using Xiaomi’s strong supply chain integration capabilities through foundry and cooperation. At this stage,Xiaomi’s biggest problem is who to sell the car to…

　　There is a group that cannot be avoided, which is rice noodles. Let’s put it directly, will rice noodles buy Xiaomi’s first batch of production cars? Looking back at the development history of Xiaomi mobile phones, we can see that rice noodles play a very crucial role in it. In the era of car building, how much energy can fan culture give Xiaomi? This is a question worth exploring.

　　When it comes to fan culture, I have to mention the Wuling Hongguang MINI EV, which is a classic example of the myth of driving sales through the fan economy.

　　At the beginning of Wuling Hongguang MINI EV, the car that was sprayed the most on the Internet was the elderly scooter, a high-end version of "Old Man Le".

　　How did Wuling reverse the situation?In a word, the crowd is focused.

　　Wuling knew very well who they were going to sell their cars to. Young girls, spiritual boys, and town ladies were the three main groups that Wuling Hongguang targeted.

　　We can see that all Wuling’s marketing methods are based on the communication ideas of FMCG and fashion products. The materials, activities, and promotions you see are all moving in the direction of youth. Unlike traditional car marketing, not mentioning performance, comfort, or battery life is the ultimate goal.

　　Open Xiaohongshu, you can see that many female users are crazy about Amway Hongguang MINIEV. These female customers have their own title called "Wuling Girl". They think that opening Wuling Hongguang is a very proud thing, which is a sense of brand belonging.Hongguang MINIEV has feelings for the "Wuling Girl".

　　Wuling Automobile data show that Hongguang MINIEV female owners accounted for more than 60%, 90 users accounted for 72%, young girls become the main client base of Hongguang MINIEV.

　　Judging from the current trend, Hongguang MINIEV has successfully broken the circle. After attracting the group of "Wuling Girls", more and more people have begun to pay attention to the Hongguang MINIEV car, which is the power of fans.

　　In today’s increasingly competitive car market, many car brands have realized the importance of "fan culture". Toyota Corolla established the Corolla Club and holds COROLLA DAY every year. BMW holds the annual BMW M Festival at the Nurburgring every year, attracting tens of thousands of M family fans around the world every year. We can see the futureFan culture will gain increasing attention in the automotive industry…

　　Fan culture is precisely Xiaomi’s strength. The fan economy in the consumer electronics industry is not new. Sony and Apple have it, but no one like Xiaomi really manages the fan base.

　　At the beginning of its establishment, Xiaomi designed the MIUI system with the help of 100 fans. From the beginning, Lei Jun emphasized more than once to be "the coolest technology company in the hearts of rice fans"."Make friends with rice noodles". To this end, Xiaomi has established a call center composed of 400 self-owned employees, which is specially responsible for interacting and giving feedback on the Xiaomi community, Weibo, and calls from rice noodles, and establishing direct contact with rice noodles to deepen the experience of rice noodles for Xiaomi.

　　Even Xiaomi customer service has the feature of adding personal touch. Compared with other cold customer service routines, Xiaomi customer service is more interesting. Rice noodles are also willing to "flirt" with the customer service lady, and even Xiaomi customer service has been searched for interesting reply styles. This shows the importance of rice noodles to Xiaomi.

　　The question is whether Lei Jun will use the fan economy again when it comes to building cars.

　　In the field of management, there is a term called "behavioral inertia", which probably means that people’s behavior will be influenced by previous experience. For example, the success of a company often depends on their having a unique set of strategies and procedures, which makes them habitually follow the previous strategy when they start a second business.

　　The success of Xiaomi mobile phones proves the feasibility of the fan economy.For Xiaomi, following the "routine" of fan economy is the best shortcut to success.

　　In the traditional automotive industry, the effect of the fan economy may not be obvious, but in the field of smart cars, the fan economy is a perfect match for smart cars.

　　The main way to make money from smart cars is not the profit from selling the car, but a series of paid services generated after buying the car. In the traditional automotive field, the sale of a car means the end of consumer behavior.After the sale of smart cars, consumer behavior has only just begun.

　　What role does the fan economy play in this? Let’s refer to what Xiaomi has done before.

　　In the field of mobile phones, netizens often say: "As a mobile phone manufacturer, the best seller is not the mobile phone, but the power bank." This sentence is not a joke. Xiaomi mobile phones are cost-effective and low-profit, but other peripheral products derived from Xiaomi mobile phones have surprisingly high sales.

　　From Xiaomi’s latest earnings report, it can be seen that Xiaomi’s growth share is not entirely driven by smartphone sales, but by smart hardware, a new ecological chain brand covering hardware and home service products, through continuous online and offline sales channels.

　　Xiaomi’s sales chain covers laptops, televisions, Bluetooth headsets, sweeping robots, smart bracelets and daily necessities, as well as numerous online businesses such as gaming platforms and loan services.

　　According to reports, Xiaomi mobile power accounts for 80% of the domestic power bank market, and sales have exceeded 100 million in 2019. As long as you are a fan of Xiaomi and buy a Xiaomi mobile phone, then you may also buy Xiaomi ecological products such as Xiaomi headphones, Xiaoai speakers, Xiaomi power banks, Xiaomi bracelets, and Xiaomi routes. This is the power of fans.

　　In the same way as cars, as long as fans buy Xiaomi cars, it is possible to buy Xiaomi car chargers, Xiaomi driving recorders, Xiaomi smart car displays and other Xiaomi car products, and then cooperate with Xiaomi’s integration of software and hardware. Purchasing Xiaomi car peripherals will be the most preferred choice for Xiaomi car users.A Xiaomi car will drive the sales of various peripheral products.

　　Fans’ loyal pursuit and consumption of a certain product and brand will also be transformed into consumption of related products because of the psychology of love my dog, love me.It can be seen that building a car is just a key part of Xiaomi’s business blueprint.

　　How will Xiaomi enter the automotive field? Although Xiaomi has not yet revealed too much detailed information about car manufacturing, this does not prevent us from opening our minds. Remember, how did Xiaomi acquire its first fans at the beginning of its establishment?

　　Xiaomi uses the system as the entrance. In 2010, Xiaomi did not officially release the mobile phone, but developed an operating system – MIUI. After the release of MIUI, Xiaomi established a forum to recruit volunteers to "brush". As long as you want, whether your mobile phone is a motorcycle or HTC, you can brush MIUI. At the beginning, there were only 100 MIUI users, but the reputation was excellent.

　　After that, MIUI grew at a rate of almost 100% per week, and in less than a year, MIUI users exceeded 300,000. Later, this batch of users continued to spread and fission, and soon millions of users paid attention to Xiaomi, and an extremely sticky rice noodle community was formed. After the fan base, Xiaomi officially released the first generation of Xiaomi mobile phones, and it was precisely because of this batch of first-generation rice noodles that the success of Xiaomi 1 was promoted.

　　Returning to car manufacturing, how can Xiaomi make use of the fan economy to make inroads in car manufacturing?

　　In the era of smart cars, software is the entrance. In fact, although Internet cross-border car manufacturing has not really entered the white-hot stage, the entrance battle has already begun a few years ago, with the aim of gaining the first batch of fans.

　　Nowadays, the competition in the field of in-car OS has heated up sharply. Google has opened Android AutomotiveOS to third-party developers. Volkswagen has proposed to develop vw. OS by itself. Zebra Network has also restructured and opened up three major integration models. Huawei Hongmeng is also targeting cars. OEMs, Google, Ali, and Huawei have begun to stage a new round of competition for the entrance of intelligent networked vehicles.

　　Ali developed AliOS based on the Linux core, which has become the light of hope for China’s automotive industry OS. The Zebra Zhixing system carried on the SAIC Roewe brand models is built on the basis of AliOS. In addition, the Hongmeng system has also become a spark, and the car is an important application scenario.

　　What the giants are competing for is not the smart electric vehicle itself, but the traffic entrance in the Internet of Things era.For powerful car companies, they are more inclined to control the voice over the in-vehicle OS, forming a complete ecological chain from the vehicle hardware to the in-vehicle OS, and then to the upper-level application and even user data, so as to firmly grasp the value of intelligent networked cars. Core.

　　By extension, Xiaomi may launch a MIUI car version of the system, creating a "killer OS" similar to MIUI, allowing fans to become tap water, making users feel "you can’t do it", and then generating word-of-mouth fission. On the other hand, Xiaomi can connect thousands of users through the MIUI car version to form a rice noodle community, and all the topics in this community can be turned into a new source of income and business model for Xiaomi. The commercial value behind this community cannot be underestimated.

　　Let’s boldly predict that if Xiaomi Auto can successfully land within 3 years, then as soon as this year or next year at the latest, Xiaomi will launch a car version of the MIUI system. This is the only way for Xiaomi Auto to land, and it is a breakthrough for Xiaomi to enter the automotive industry. This car version of MIUI can be installed on other car systems. Before Xiaomi Auto really lands, it will seize market share and use the excellent experience of MIUI to attract a new wave of rice fans. The ability to form a soft and hard integration like a mobile phone is the key to the success of Xiaomi Auto, otherwise the "software-defined car" will be impossible for Xiaomi to talk about.

　　Of course, this is just a brain hole, and maybe Xiaomi will come up with a more surprising solution.

　　At the press conference, Lei Jun repeatedly mentioned the expectations of Mi Noodles and the requirements of Mi Noodles, and even in previous activities, a Xiaomi smart RV was transformed according to the requirements of Mi Noodles, and Mi Noodles representatives also said at the press conference that "the money is ready, just wait for Xiaomi to build a car".

　　Without a doubt, one of the biggest success points of the Xiaomi brand is to maintain a huge rice noodle group. Rice noodle is not only a user of Xiaomi, but also a strong connection with Xiaomi through MIUI, community, etc. Coupled with Lei Jun’s own idol temperament and feelings, it has further strengthened the connection and operation of users.

　　And Xiaomi is born with the user stickiness of rice noodles. In the past, when studyingstudentNow it has become a social backbone with considerable purchasing power. This unique advantage of Xiaomi provides a natural user base for its first product, whether it is feelings and convenience, the first product of Xiaomi Auto is bound to be the first choice for rice noodles.Rice noodles will become the owners of the first batch of Xiaomi cars.　 　　

　　In today’s era, users’ attention to a brand means interest and potential purchase behavior. On the contrary, with a swipe of a finger, users can reject your brand and transfer demand to other brands. In the era of fan economy, whoever can grasp the psychology of fans will own the market; whoever has a large number of fans will have a large market share; whoever has a large number of followers stickiness and a large number of die-hard fans will have a sustainable development momentum for their brand.

　　From this point of view, the reason why Lei Jun dares to build a car is not only because he has his own funds and technology, but also because his biggest advantage is actually his own fans. Rice fans have followed Xiaomi for 10 years, from the original 100 fans to thousands of rice fans today, from the mobile Internet era to the Internet of Everything era. Assuming that Xiaomi succeeds in building a car, it means that cross-border integration will become a major trend in industrial developmentFan economy is a major factor driving cross-border integrationIt is precisely because of the popularity of rice noodles that Xiaomi can achieve more "parallel running" or even "leading" in China’s upcoming technological innovation track.

　　So whether rice noodles can support Xiaomi in the future, we can look forward to it as much as possible!

　 　 1905 movie network news Since its release on July 8, the huge police film, polished by the original cast for four years, has grossed nearly four hundred million in the past four days, and is known as the "new benchmark for Hong Kong police films". Among them, Kwok Fu-cheng played the Commissioner of Police Liu Jiehui, who once again saved Hong Kong from a dangerous city with a bold and resolute image. Some netizens commented that he made an appointment in advance for the seat of the best actor at the Lianzhuang Academy Awards next year. In "Cold War 2", Chow Yun-fat fought with Leung Ka-fai and beat Peng Yuyan. Kwok Fu-cheng said that this performance was very enjoyable, and he didn’t even want to return to the real Kwok Fu-cheng.

Cool! I don’t want to be an actor, I want to be a police officer

　 　 Four years ago, a movie promoted Guo Fucheng to the first brother of the police force. Three years later, the director sent the script to Guo Fucheng half a year before the filming of "Cold War 2". He read the script and immediately said it was OK. Although the character’s personality is basically the same as that of the previous film, Guo Fucheng is still very excited when it comes to the hot film "Cold War 2".

　 　 He has been in the industry for nearly 30 years and has acted in more than 70 movies, even for police officers, Guo Fucheng has played more than 10 times. But when it comes to Liu Jiehui, he believes that this is a very different "special" role. This special is not unrelated to his repeated emphasis that he is "the youngest commissioner of police in Hong Kong history". "The commissioner of police encounters a level that is not accessible to ordinary small police officers, so playing this role is a high position of power and requires a lot of homework. Every word and decision I make will affect the whole situation and affect the stability of the whole Hong Kong. It is difficult to deal with during the process of acting. For example, it is difficult to arrange for others to do, to order them to do, in every detail, including the way of speaking, to mobilize all the people to assist in the deployment, to establish the respect of your subordinates, and to bring out the spirit of the elite. "

　 　 However, Guo Fucheng also found this challenge very enjoyable. Especially every time I spoke to the media, I could only describe it as "cool": "Every time I stand in front of the media, all the lights are shining on me. I, a police commissioner, when something big happens, people from all over Hong Kong and even the world focus on me. After the performance, I was so happy that I didn’t want to go back to the real Guo Fucheng. Because the real Guo Fucheng is an ordinary citizen who needs the police to protect me. But at that moment, when I was about to speak at that podium, I felt that Liu Jiehui’s soul was possessed. Because he did a lot of things to be able to stand on this stage and tell everyone, every word is powerful, and I think he is really a hero. If I’m not an actor, I’ll be a law enforcement officer, and I’ll be a police officer. "The heroic plot, Guo Fucheng describes the feeling of that moment.

Risk! Tyrannical Peng Yuyan was brutally smashed by Liang Jiahui

　 　 Unlike Li Wenbin, the leader of the hawkish action team played by Leung Ka Fai, Liu Jiehui is an executive. Therefore, in "Chill", he basically sits in the back for brainstorming, and there is no action drama. In "Chill 2", when he became the commissioner of the police, he responded to the old saying that "the greater the ability, the greater the responsibility", not only to fight wits, but also to fight bravely and become the action responsibility of the police force.

　 　 Real guns and live ammunition go into battle, of course, there are police training courses before the shooting: physical training, shooting training, combat training, but what scares Guo Fucheng the most is the scene of the MTR explosion. "Every night at about 11 o’clock, the preparation starts, combing and adding white hair, which takes about two hours. Then I get off the subway at 1:00 in the morning to shoot, but there are only four hours a day, so we have a dress rehearsal before we get off the subway. We went to the chapel of an international school. All the main actors and extras went to rehearse, and what we should do at that time, so we can save a lot of time when we go to the scene. Although we have made a lot of preparations, we encountered problems in the real shooting. There are more than 300 extras, and there are explosions. The shooting scene is very complicated. Fortunately, everyone is very serious and focused, and the shooting is finally completed smoothly."

　 　 At the beginning of "Cold War 2", the fierce collision between bad boy Peng Yuyan and Guo Fucheng was impressive. Guo Fucheng, who was too deeply involved in the play, made Peng Yuyan suffer. In one scene, Guo Fucheng smashed Peng Yuyan’s face down on the table, but the real shot was completed, with a nosebleed, and the effect was shocking. In another scene, Guo Fucheng escorted Peng Yuyan. Peng Yuyan mentioned this scene nearly a year later, and he still vomited bitterness: "Liu Jiehui wanted to throw me into the back seat of the car. At that time, my hands were tied behind. I didn’t expect the actor to be so involved in filming. I felt like a salted fish." Whoosh "was thrown in, and his feet were still outside, and he was about to close the door. In the hands of Brother Chengcheng, all cars will turn into racing cars. In that scene, both hands were tied and they bumped into the back compartment, and they were scared to death. "Good father Liang Jiahui quickly" avenged "his son. According to reports, during the shooting of the highlight of the standoff between the two best actor hospitals, the two entered the stage of hot lines, and Liang Jiahui wanted to wave a gun and point it at Guo Fucheng. As a result, he accidentally used too much force and hit Guo Fucheng in the jaw. However, the dedicated Guo Fucheng did not blink his eyes and insisted until the director shouted" card ".

Jin! I hope "Cold War 3" will make Zhou Yun-fa carry a gun to fight

　 　 This time, "Cold War 2" adds a new blockbuster character on the basis of Guo Fucheng and Liang Jiahui’s famous "mouth war": Zhou Yun-fa plays the barrister Jian Aowei. After working with Zhou Yun-fa again, Guo Fucheng lamented that this was a big surprise.

　 　 "The addition of Fa Ge adds another layer to the tension of our entire plot. In terms of plot, he is from the legislative department, and we are from the law enforcement department. There is a spark when the two departments collide, which is what the addition of Fa Ge tells us, and it is also what the audience is very much looking forward to. Throughout the movie, Fa Ge walks between our law enforcement department and the legislative department, and has developed a tacit understanding with us, especially with me, which will slowly permeate in the movie."

　 　 Speaking of the rise, Guo Fucheng had a big idea for "Cold War 3" and took the initiative to give Fage’s character up the ante. "There are very rich scenes in’Cold War 2 ‘, and the film is real and can immerse the audience’s emotions in it. I think’Cold War 2’ is the best entertainment in the summer vacation. If there is a sequel, I hope the director will also let Fage join the law enforcement department. Not only join, but I will also try to ask the leader for advice. At that time, I must take a gun with Fage and go to the gunfight scene together. Because he is too handsome to take a gun."