The 2023 China Game Industry Annual Conference was held in Huangpu, Guangzhou from December 14th to 15th, and the 2023 China Game Industry Annual Conference was held in Huangpu District, Guangzhou. Big names from the game industry gathered in Huangpu, focusing on the theme of "inheriting the cultural fire and creating high-quality masterpieces", discussing industry focus topics such as game responsibility, game culture and artistic innovation, game overseas innovation, national style game industry, copyright finance, game industry trend development, game community operation, game talent development, etc., to explore the high-quality development of China’s game industry. As one of the most influential conferences in China’s digital entertainment industry, the China Game Industry Annual Conference has been held in Huangpu since 2020 and has been held for four consecutive sessions. In recent years, Guangzhou Development Zone and Huangpu District have relied on the construction of artificial intelligence and digital economy pilot zones to build a number of high-end industrial carrier platforms such as China Software CBD, China Game Software Valley, and Yuzhu AI Smart Port at a high level. Through "Game + Finance", "Game + Big Data", "Game + Digital" and other circle-breaking empowering methods, they have created a game e-sports industry ecosystem with Huangpu characteristics. The big data information service platform for China’s game industry that is being planned and built will be the first in the country after completion. Game + Finance: Innovating the "Guangzhou Model of Cultural Finance" In recent years, with the integrated development of "Digital + Tourism", "Digital + Copyright" and "Culture + Finance", a number of new formats and models of cultural and tourism products are facing new challenges in terms of property rights protection, investment and financing, and their solutions have become the focus of the industry. At the Guangzhou Copyright Finance Conference, one of the sub-forums of this annual meeting, the Guangzhou Cultural Finance Development Promotion Association collaborated with member companies to sign a number of cultural, tourism and digital cooperation projects to promote the cultural and tourism industries. The needs of upstream and downstream Enterprise Services are precisely met. Guangzhou Cultural Finance Development Promotion Association is the first cultural finance development promotion association in the country, linking more than 400 Financial Institution Groups and more than 20,000 cultural tourism enterprises, more than 100 experts and scholars, more than 30 cultural tourism industry organizations, and 4 cultural tourism industry funds with a scale of over 10 billion. This contract involves IP building, museum construction, legal services and other aspects, including Huangpu enterprise projects. For example,Guangzhou Cultural Finance Development Promotion Association and Guangzhou Virtual Film Co., Ltd. launched Yuan Universe Virtual Human; created an ancient coin museum and a clavichord museum with Zhongsheng Auction (Guangzhou) Co., Ltd. and Mufeng (Guangzhou) International Cultural Industry Co., Ltd.; and Unicorn (Guangdong) Animation Culture Co., Ltd. to promote Dream Bubble Island animation IP to go overseas, and so on. Chen Zewen, director of the Guangzhou Cultural Financial Service Center and president of the Guangzhou Cultural Financial Development Promotion Association, said that finance is a key part of solving the problem of enterprise development. In the future, the center will use the "Guangzhou Model of Cultural Finance" of "one meeting, one warehouse, one system, more gardens, more money and more alliances", take advantage of participating in the operation and management of multiple national-level platforms, and solve financial problems for enterprises through a variety of financial instruments and a variety of combinations. It will carry out full-life cycle financing services and further increase financial and resource support for enterprises in the ecological circle. "Animation companies create content from the early stage, mid-term production to the later stage of operation, and build back-end derivatives. Their industrial chain is long, they need a lot of capital, take a lot of risks, and can get financing and policy support from the government and relevant departments, which is quite beneficial to the development of enterprises." Cha Ying, general manager of Unicorn (Guangdong) Animation Culture Co., Ltd., said that Huangpu District has a lot of support for the cultural animation industry. The company has entered a stage of rapid development. In the future, it will create more good stories and create higher commercial value. At the meeting, a number of local high-quality cultural and tourism projects in the Guangdong-Hong Kong-Macao Greater Bay Area were introduced on roadshows, covering game animation companies, new media platforms, legal service institutions, and provincial cultural industry parks, promoting the integration and symbiosis of the "cultural tourism + Game + Big Data: Take multiple measures to solve the game industry problem. Zhang Yijun, the first vice chairperson of the China Audiovisual and Digital Publishing Association and the chairperson of the Game Working Committee of the China Audiovisual and Digital Association, announced the "2023 China Game Industry Report" at the annual meeting. The "Report" shows that in 2023, the actual sales revenue of China’s game market 302.964 billion yuan, an increase of 13.95% year-on-year, breaking through the 300 billion yuan mark for the first time. The number of game users in China also maintained a steady growth. The user scale reached 668 million, an increase of 0.61% year-on-year, and also reached a record high. The game industry is an important part of the cultural industry, and it is also a new format and new pillar of the digital economy.Guangzhou Development Zone and Huangpu District attach great importance to the development of the game industry. On the basis of the "gold inlaid jade" policy, they have successively released "e-sports game double 10", "credit and creation 10", "cultural tourism 10" and "meta universe 10" and other digital economy special project policies. Actively cultivate new industrial formats and new models, and continue to release policy dividends for the digital economy. In October this year, the National Foreign Cultural Trade Base (Guangzhou) with Huangpu District as the main carrier was officially awarded the license. Focusing on cultural science and technology, cultural equipment manufacturing, and game e-sports, the base has launched a layout from the five sub-fields of "talent + digital + merchandise + intelligent manufacturing + games", forming a relatively complete digital cultural and creative industrial chain such as animation games, virtual reality, digital music, and smart cultural tourism. In the future, the base will innovate digital service models. By holding online activities, optimizing customs declaration, tax refund, and foreign exchange settlement procedures, it will build a platform for cultural tourism enterprises, including game e-sports, to cooperate and provide more diverse, efficient and convenient services for foreign cultural trade. Guangzhou Development Zone and Huangpu District rely on Guangzhou Artificial Intelligence and Digital Economy Pilot Zone, Guangzhou National Culture and Technology Integration Demonstration Base, and National Foreign Cultural Trade Base (Guangzhou) to innovate and promote the construction of service platforms, introduce game head enterprises and shoulder enterprises, and promote digital creativity, technology, sports, tourism and other fields to generate synergistic scale effects, multiplier effects, and siphon effects, so as to help game e-sports enterprises solve industry problems. In the development of enterprises, they are faced with many difficulties such as high investment costs in game R & D, long application time for game license numbers, high regulatory requirements for game operations, and difficulty in returning overseas revenue funds. Policy innovation, management innovation, and service innovation are urgently needed. Therefore, Guangzhou Development Zone and Huangpu District plan to build a big data information service platform for China’s game industry. After completion, it will be the first in the country. With the help of blockchain and big data technology, it will introduce game R & D counseling, game publishing review, game operation supervision and game information release and other authoritative institutions, focusing on game technology innovation, game copyright trading, game financial services, game talent cultivation and other fields, to help enterprises improve the quality of game research and development, improve the timeliness of game publishing, reduce the cost of game going overseas, and promote the construction of game parks. At the same time, the platform will also regularly release relevant authoritative data and core indexes to guide the game industry to continuously launch high-quality masterpieces and inherit Chinese culture.Game + Digital: Digital technology game empowerment industry ecosystem, as the main engine of scientific and technological innovation in Guangzhou, the main battlefield of the real economy, and the main battlefield of reform and opening up, Guangzhou Development Zone and Huangpu District have a strong industrial foundation and economic strength. At present, the region gathers 48,000 small and medium-sized enterprises, more than 2,500 national high-tech enterprises, more than 1,400 high-level talents at all levels, and the R & D investment intensity is 6.14%, reaching the world’s first-class level. In recent years, Guangzhou Development Zone and Huangpu District have relied on the construction of artificial intelligence and digital economy pilot zones to build a number of high-end industrial carrier platforms such as China Software CBD, China Game Software Valley, and Yuzhu AI Smart Port at a high level, focusing on the development of emerging industrial formats driven by digital technology, promoting the comprehensive reform and testing of national intellectual property rights, gathering 64 innovation enterprises such as Tongxin Software and Feiteng Information, with an industrial scale exceeding 20 billion yuan, cultivating and introducing a number of leading enterprises including Aofei, 43999, Yiworld, Focus Media, etc. There are more than 300 software and information service industry enterprises, and the industrial scale exceeds 45 billion yuan, forming a characteristic ecosystem of game e-sports industry agglomeration. Taking China Game Software Valley as an example, the park has a construction area of about 490,000 square meters, focusing on the pan-entertainment information economy industry represented by games, e-sports, animation, film and television, etc., to create an electronic game industry community, a game industry R & D and dissemination platform, a world-class electronic sports center, and a national e-sports training base. Xu Hui, director of the Guangzhou Development Zone Investment Promotion Bureau, said at the special promotion event of Guangzhou Development Zone and Huangpu District at the game annual meeting: "In the next step, Guangzhou Development Zone and Huangpu District will accelerate the release of industrial development space, build a group of industrial benchmark enterprises, form an industrial pattern of leading leadership, echelon coordination, and complementary advantages, and promote the implementation of digital economy industrial projects in the region. Bloom, and create China’s digital’Huangpu program ‘."
